In crowded cities where space is tight and efficiency is everything. Urban retailers are struggling to manage inventory and logistics without creating unnecessary waste. Delivery vans clog streets, shelves run empty, and overstocked items often go unsold. All at a cost to the environment and retailers’ bottom line. That’s where Ridelogix, a London-based supply chain startup, is stepping in with a smarter, greener solution.
Ridelogix has just announced a fresh pre-seed funding round, led by Bethnal Green Ventures (BGV). This marks BGV’s first lead investment from its new impact-driven tech fund. Which previously backed Ridelogix as part of its accelerator programme. The fund, supported by British Business Bank and M&G Capital, is set to support 100 startups over four years and aims to reach £50 million by May 2024.
Founded in 2023 by Lili Kyuchuk-Pakyuz and Serhat Kyuchuk-Pakyuz, Ridelogix is on a mission to modernize how inventory moves across city stores. Their platform pairs intelligent stock insights with zero-emissions e-cargo bike deliveries. Creating a circular, rapid replenishment model that helps retailers avoid overstocking, reduce waste, and keep shelves full.
Lili brings financial expertise from her experience at Oakley Capital and Goldman Sachs. While Serhat leverages deep supply chain knowledge from his time at Amazon. Their personal frustrations — like watching half-empty delivery vans cause congestion and pollution. Led them to rethink urban retail logistics from the ground up.
“Retailers are bleeding money due to inventory distortion — from lost sales during out-of-stock periods to the steep discounts required to offload excess inventory,” said Lili. In fact, this inefficiency cost global retailers an estimated $1.77 trillion in 2023.
Ridelogix’s solution integrates smart analytics that forecast inventory needs in real time, ensuring that only what’s needed is delivered. Deliveries are then made using e-cargo bikes that can carry up to 300kg, including the rider, without contributing to emissions or urban congestion. To date, the platform has already completed over 5,000 zero-emission deliveries to local retail stores.
What sets Ridelogix apart isn’t just its intelligent forecasting. Unlike many platforms that stop at analytics, Ridelogix ensures the job gets done. “We bring together analytics and execution,” Lili said. “Others might tell you what stock to move. We actually move it — in the cleanest, fastest way possible.”
Retailers using the platform get real-time visibility into stock levels, along with smart suggestions for optimizing inventory across channels. But more importantly, these insights are acted upon immediately — with scheduled e-cargo bike deliveries ensuring shelves are stocked when and where they need to be.
Competing platforms like Nextail and Onebeat offer powerful forecasting tools, but Ridelogix closes the loop by pairing software with logistics execution. This makes it especially compelling for city-based retailers looking for both efficiency and sustainability.
Looking ahead, the startup is building out its platform to go beyond just replenishment. Plans are already in motion to include returns processing and excess stock collection, expanding the solution into a full-circle logistics system. With growing demand from retailers and strong validation from impact investors, the company is scaling its team and operations.
“We want to be the operating system for sustainable inventory movement in cities,” said Lili. “Our platform helps retailers respond faster to real-world needs — and do it in a way that’s good for their margins and for the planet.”
Bethnal Green Ventures’ Nelly Lavielle echoed that sentiment: “Retailers need to know where stock is needed and how to move it responsibly. Ridelogix solves this with impressive precision and sustainability, which is why we’re thrilled to lead this round.”
