Khloe Kardashian is officially stepping into the food industry with the launch of her new brand, Khloud. The company’s debut product, a high-protein popcorn, is set to hit Target shelves on April 29 and will also be available through its own website. This marks Kardashian’s first venture into the snack world. A move that expands the Kardashian-Jenner consumer empire even further—this time, into the pantry.
Back in December, reports surfaced that Kardashian and her mother, Kris Jenner. Were seeking to raise $10 million in funding for the project. That goal was surpassed with an oversubscribed $12 million round, according to K5 Global’s Jessica Bixby. The round included investments from Serena Ventures, William Morris Endeavor (WME), and Shrug Capital, among others.
Khloud’s popcorn is made with whole-grain corn and features a signature seasoning blend known as “Khloud Dust”. This dust contains a milk protein and seasoning mix that delivers seven grams of protein per serving. Positioning the snack as a healthier, protein-packed alternative in the salty snack aisle.
“We’re starting with popcorn, but that’s just the beginning,” Kardashian told TechCrunch. “We plan to expand into other snacking categories across the store. There’s so much room to reimagine everyday snacks.”
With a focus on clean ingredients and better-for-you formulations. Khloud’s mission is to bring a more nutritious edge to popular snack options. Kardashian aims to tap into the growing consumer demand for protein-rich and health-conscious products that don’t compromise on taste or convenience.
This latest launch marks a first for the Kardashian clan in the food industry. While they’ve long been power players in beauty, fashion, and even home products, Khloud signals a new chapter—entering the increasingly competitive but highly lucrative world of celebrity food brands.
The Kardashian-Jenners are no strangers to turning lifestyle preferences into successful product lines. With their influence and massive platforms, it’s no surprise that a venture rooted in one of America’s favorite snack categories would draw immediate attention—and major funding. From skincare to spirits and now snacks, the family continues to prove that almost no industry is off-limits when it comes to building their brand empire.
