Figma is stepping into the AI race with a suite of new features aimed at changing how users design websites, apps, and marketing materials. The design platform has launched Figma Sites, Figma Make, Figma Buzz, and Figma Draw, marking its most aggressive expansion yet.
With these launches, Figma is positioning itself as a serious competitor to Canva, Adobe, Wix, WordPress, and Replit, blending AI creativity with hands-on customization.
Figma Sites: Build and Publish with AI
Figma Sites is the company’s new AI website creation tool. It turns the prototypes designers already build in Figma into fully functional websites. Once the AI generates the site, team members can edit elements directly in the editor—no need for prompts or code.
Users can add transitions, scroll effects, and animations. The tool also ensures responsive design for mobile and desktop. A built-in content management system (CMS) will let users create blog posts, manage thumbnails, and edit slugs right inside the design interface.
For advanced use cases, Figma lets users insert custom code or generate it using AI. This means you can add interactive features, like a stock ticker or live countdown, without writing code yourself.
Figma Make: AI-Powered App Prototyping
Figma also launched Figma Make, an AI tool for designing web app prototypes. Users can describe what they want with a prompt, and Make builds a functional app prototype. It’s a collaborative tool where team members can request changes or additions through the AI assistant.
If the team includes a developer, they can edit the generated code directly to refine the prototype. Figma Make even allows small interactive widgets—like clocks or calculators—that can later be embedded into websites made with Figma Sites.
According to Yuhki Yamashita, Figma’s Chief Product Officer, Sites and Make share underlying tech. But their use cases differ: “Figma Make is for early-stage ideation and testing. Figma Sites is for full control when you’re ready to go live,” he said
Figma Buzz: Bulk Asset Creation for Marketers
Figma Buzz is designed with marketers in mind. It allows users to generate assets in bulk using templates created by designers. Buzz also supports AI-generated images, background changes, and pulling data from spreadsheets to automate content production.
This means a marketer can produce dozens of personalized banners or ads from a single design template—without bothering the design team for every version.
Figma Draw: Advanced Vector Editing
With Figma Draw, the company introduces advanced vector and illustration tools. Previously, designers had to use external apps for more detailed vector editing. Now, they can work directly within Figma using features like:
- Text on a path
- Pattern fills
- Noise and texture
- Brush tools
- Multi-vector editing
- Lasso selection
These tools bring Figma closer to traditional creative software like Adobe Illustrator, though Yamashita insists the goal is not to compete head-to-head. “We’re focused on digital product creation. A third of our users are developers,” he said.
Figma is also introducing a Content Seat plan, starting at $8 per month. This gives users access to Figma Buzz, Slides, Sites CMS, and FigJam—a bundled offering designed to support content and marketing teams.
With this major rollout, Figma is signaling its ambition to be the all-in-one platform for AI Webiste Creation, design, development, and content creation—powered by AI.
