French startup Fairly Made has raised €15 million to scale its mission of making fashion more transparent, sustainable, and data-driven. The women-led company, founded in 2018 by Laure Betsch and Camille Le Gal, is redefining how brands measure and improve their supply chains by offering a SaaS platform for sustainable fashion.
The round was led by BNP Paribas Solar Impulse Venture Fund, with participation from GET Fund, ETF Partners, and FrenchFounders. With this fresh capital, the Paris-based company will expand its platform capabilities, grow its team, and accelerate its global reach.
At its core, Fairly Made is building the technology backbone for responsible fashion. The startup’s tools bring together traceability, impact analysis, and ecodesign features into one platform. By digitizing every step of a garment’s life cycle, Fairly Made gives brands real-time data on environmental and social impact—from raw materials to final assembly.
Through its digital passports, consumers can now track how and where products are made. Meanwhile, its Ecodesign module enables brands to make sustainable choices earlier in the design process, reducing waste and long-term costs. The software helps companies comply with emerging regulations while aligning with rising consumer expectations around ethical production.
The company is already working with global brands including Versace, LVMH, SMCP, Paul Smith, ba&sh, Courrèges, Another Tomorrow, and A.P.C. Since its founding, it has generated over 100 million digital passports, helping retailers replace guesswork with measurable action.
According to co-founder Laure Betsch, the future of fashion hinges on strong software infrastructure. “Developing a robust SaaS platform allows us to support brands in tackling the environmental and social challenges of tomorrow. We’re combining traceability, ecodesign, and transparency to equip fashion with the right tools for systemic change.”
Camille Le Gal adds that international growth is central to their vision. “After six years of expansion, our ambition is to become the global leader in sustainable fashion technology. We’re proud to help brands move toward greater responsibility.”
Investors are backing that ambition. Laura Wirsztel from BNP Paribas Solar Impulse Venture Fund calls supply chain visibility a critical pillar for the industry. She says Fairly Made’s SaaS offering meets the moment, delivering transparency at scale while directly addressing the need for sustainable transformation.
Beatrice-Carla Böhm, Principal at GET Fund, praised Fairly Made as the category leader in textile traceability. The investment aligns with GET Fund’s Triple Top Line methodology, which aims to foster sustainable and inclusive growth. ETF Partners’ Lucy Rands added that Fairly Made’s ability to issue 100 million digital passports is proof of its scalability and relevance in today’s data-driven fashion ecosystem.
As regulations evolve and ESG requirements tighten, tools like Fairly Made are no longer optional—they’re foundational. With brands increasingly expected to report on emissions, water usage, and labor standards, Fairly Made is positioning itself as the default sustainability platform for the apparel industry.
The startup is now doubling down on international markets, building on its 2023 entry into Milan. With over 100 clients and growing traction in Europe, the team is preparing to scale in North America and Asia. Backed by a team of 40+ experts in sustainable sourcing, tech, and design, Fairly Made is not just offering a service—it’s building an ecosystem.
Géraldine Le Meur, Partner at FrenchFounders, said the firm’s support reflects its commitment to global retail innovation. “We are proud to back Fairly Made’s next chapter and open doors through our retail network.”
With a strong team, fresh funding, and a clear roadmap, Fairly Made is emerging as a leading sustainable fashion SaaS startup—one that helps the industry shift from ambition to accountability.
