Many venues and event organisers face challenges with fragmented booking and ticketing systems, which complicate operations, limit customer engagement, and stall growth. Booked it is addressing these pain points with a unified, white-label platform that integrates bookings, ticketing, CRM, marketing, and loyalty—empowering businesses to operate more efficiently, boost customer retention, and increase revenue.
Now, the UK-based tech company has secured a £2.5 million investment from Calculus Capital to accelerate its growth and move closer to its ambitious £1 billion bookings milestone. The funding will fuel platform development, scale the 40-person team, and support expansion across key verticals including Family Entertainment, Competitive Socialising, Visitor Attractions, and Live Events.
“Our growth in recent years has been really strong, and the potential ahead is even greater,” said Brad Nobbs, CEO of Booked it. “This investment marks a pivotal milestone—enabling us to scale faster, build smarter, and expand globally. Staying lean and capital-efficient has always been our approach, and with Calculus behind us, we’re ready to seize new opportunities.”
Booked It is Riding the Experience Economy Wave
Consumer spending is shifting toward experiences over products. A 2024 Barclays report revealed that UK consumers spent £178 billion on experiences in Q3 alone—a trend that’s only gaining momentum. Booked it is well-positioned to capitalise on this shift, helping businesses in the leisure and hospitality industries offer seamless, modern booking journeys.
Founded in 2020 during a strategic pivot from its predecessor, Licklist, Booked it quickly gained traction by solving a critical problem in digital bookings. With over £100 million in annual bookings already processed, the platform has become an essential tool for operators looking to attract, engage, and retain customers.
Built to Simplify and Scale
Designed for both single and multi-location venues, Booked it offers an all-in-one platform that eliminates the need for multiple systems. It unifies the entire customer journey—from booking and ticketing to CRM, marketing, guest management, and loyalty.
What sets Booked it apart is its fully customisable, enterprise-grade solution, backed by real-time data, integrated influencer campaigns, and intelligent marketing automation. This holistic approach drives higher engagement and maximises upsell potential—beyond just ticket sales.
Notable clients include Lane7, The Cube, and Urban Playground, all leveraging Booked it to deliver frictionless booking experiences and deepen customer relationships.
Competitive Advantage in a Crowded Market
While competitors like FareHarbor, Checkfront, Peek Pro, Eventbrite, Ticket Tailor, and Bókun offer booking and ticketing tools, few provide the fully integrated, white-label experience that Booked it delivers. Its ability to blend CRM, loyalty, and marketing into one platform makes it a standout choice for businesses aiming to grow sustainably and at scale.
Richard Moore, Co-head of Investments at Calculus Capital, shared his enthusiasm:
“Booked it sits at the heart of the rapidly growing social activity sector. It’s a scalable, cutting-edge product that’s critical to its clients’ operations. We’re excited to partner with the team and support their journey toward long-term growth.”
